Table of Contents
- 1. Blind Luck (Pure Chance)
- 2. Luck from Motion (Chance Through Hustle)
- 3. Luck from Awareness (Chance Through Insight)
- 4. Luck from Uniqueness (Chance Through Distinctive Work)
- So How Can You Create More Luck?
In his book Chase, Chance, & Creativity, neurologist Dr. James Austin breaks down luck into four distinct categories—revealing that not all “luck” is simply random chance. In fact, much of it can be cultivated.
Let’s explore these four types of luck and how you can tap into each one:
1. Blind Luck (Pure Chance)
This is the kind of luck that strikes randomly. You win a raffle you didn’t expect to win, a stranger gives you a compliment, or you find a $20 bill on the ground.
You can’t plan for it, and you can’t work for it. But you can be grateful for it—and understand it’s only one small piece of a bigger picture.
2. Luck from Motion (Chance Through Hustle)
This is the luck you create by being active, constantly in motion—networking, starting projects, experimenting, or simply putting yourself out there.
The more you show up, the more you increase your surface area for good things to happen.
💡 “Fortune favors the bold.” — This is what that really means.
3. Luck from Awareness (Chance Through Insight)
This is the kind of luck that arises when you’re paying attention. You notice patterns others ignore. You read the fine print. You spot opportunity where others see chaos.
This form of luck rewards the curious, observant, and informed.
4. Luck from Uniqueness (Chance Through Distinctive Work)
When you become truly excellent or unique in your niche—when your knowledge, skillset, or way of thinking is rare—you attract luck that’s only possible for you.
People seek you out. Problems find their solutions through you. Luck seems “tailor-made” because of the personal brand, experience, and value you’ve cultivated over time.
So How Can You Create More Luck?
Start moving. Be curious. Pay attention. And do hard things that make you rare.
Luck isn’t just fate. It’s often a byproduct of preparation, persistence, and perspective.
Now ask yourself: What kind of luck are you working on today?